Daily Capsule - Fr Francis Afu
26 May 2017
Capsule for the Day
Marketing is largely about PR; buying the customer before he or she buys your products. I love marketing. But even the devil loves marketing strategies. He uses them all the time. In Genesis chapter 3, we see him at his best. He bought Eve by showing her the goodness of the forbidden fruit.
Who wouldn't buy a good fruit? And who wouldn't buy goods from one who thinks about your good and is interested in satisfying your desire? The devil is a genius in marketing. He marketed a lie so well that Eve believed it was the truth; and that marked the beginning of not trusting God.
"God is the bad guy". He kept the good fruit from us. The devil, the good guy gave it to us. He is trustworthy, God isn't. We see the dynamics. Good marketing gets even a staunch loyalist. When doubts set in, trust is broken and relationships fall apart. The beginning of sin, and the ruin of man.
Fr. Francis Afu